With consumers in the home care industry typically being both welcoming of packaging innovation and highly conscious of sustainability, brands and manufacturers have a clear mission.
Packaging in home care can often be both elaborate, as a result of strong visual branding or desired consumer experiences, and complex due to the delivery system of the product or multiple parts required.
With home care consumers willing to entertain many different product formats in different containers styles and materials, there is enormous potential to innovate.
The fact consumers don't have a fixed view on what a product "should look like" leaves room to be creative in terms of packaging design and grants brands the freedom to find novel ways of attaining greater packaging sustainability.
In fact, even rising prices do not appear to be subduing the desire from consumers for responsible packaging.
With home care consumers willing to entertain many different product formats in different containers styles and materials, there is enormous potential to innovate.
The fact consumers don't have a fixed view on what a product "should look like" leaves room to be creative in terms of packaging design and grants brands the freedom to find novel ways of attaining greater packaging sustainability.
In fact, even rising prices do not appear to be subduing the desire from consumers for responsible packaging.
