In the face of growing consumer trends geared around becoming more health-conscious and eco-friendly, beverage companies have been compelled to innovate and reach new markets.
A major movement within the industry recently has been the shift towards environmentally-friendly container materials such as aluminium and pulp. Aluminium, in particular, is one of the most recycled products in the U.S. and has some notable benefits above glass and plastics like being easier to transport, more sustainable, and storing product better.
For most companies, testing new product ideas can be difficult and time consuming; bringing new packaging concepts to the market can take years of intense work behind the scenes.
Many brands and manufacturers require minimum runs for proof of concepts which can increase the financial risk if an idea is unsuccessful. Other hurdles to testing innovations include long waits for production, investment in time for consumer research and meeting standard regulations.
For most companies, testing new product ideas can be difficult and time consuming; bringing new packaging concepts to the market can take years of intense work behind the scenes.
Many brands and manufacturers require minimum runs for proof of concepts which can increase the financial risk if an idea is unsuccessful. Other hurdles to testing innovations include long waits for production, investment in time for consumer research and meeting standard regulations.