• Futurology

Futurology

Our Futurology department can open up a world of possibilities in new packaging formats or revolutionize your existing package.

Changing The Game.

Packaging Redefined

At FORDS, we understand the psychological links between packaging safety, security, ease of opening and sustainability.

There are deep ties underpinning the factors that contribute to becoming a trusted product in consumers' minds. Customers want to buy with the assurance that their products are sealed, fresh and haven’t been tampered with. They want to know they can take a product home, open it easily without risking strain or injury and then, ultimately, dispose of it responsibly. Peace of mind goes a long way in becoming a consumer's go-to brand.

We recognise the importance of this relationship and weigh this against the challenges brand owners and manufacturers have to contend with in order to deliver a commercially-viable package.

From the constraints of manufacturing at low and high speeds to the accuracy demands placed on equipment within plants that operate at near to 100% efficiencies. From space constraints to upstream and downstream container handling. From the environmental impact of a package to the adaptability of equipment in handling multiple SKUs. From the cost price per unit to marketing appeal and shelf display utilization. There are a multitude of considerations we take into account when working with brands to develop a new package or optimize an existing format.

On any given Futurology project, we collaborate with all the key stakeholders to achieve a holistic solution that delivers for the brand, consumer and planet.

That means working with marketeers, product developers, factory directors, engineering departments, sustainability teams and consumer control groups to arrive at the optimal package which delivers as many key desirables for as many stakeholders as possible.

We don't just work on packaging development for you, but with you. A successful project is determined from the start. So we ask all the important questions right from the outset in order to map out your journey and guide you with you technical insight along the way.

What container materials are you interested in? What are the pros and cons of each? What are your desired marketing outcomes? How can we envelop this into your packaging in an innovative way? How can we help you achieve maximum shelf impact and distinguish your brand from the competition? How can we make your offering more sustainable? What are the accessibility requirements for your target demographic(s)?

By getting to know your brand, your consumers and your aims, we can establish the key packaging drivers that will determine your ideal package.
"Working with FORDS means bringing the emotional and physical experiences to the forefront of the consumer encounter. We deliver packaging that appeals to the consumer's hand and heart."
Laura Whincup
CEO
bespoke juice packaging solution
Futurology

Set Your Package Apart

Learn how we can help set your packaging apart on aesthetics, consumer experience, sustainability and more.
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